COMMUNICATING RISKS TO MOTIVATE INDIVIDUAL ACTION

This project applies the Transtheoretical Model (TTM) to disaster plans. One-size-fits-all communications for disaster preparedness have been found to produce only 2% action toward increased preparedness annually. This project’s most recently feasibility study produced results showing 38% of participants moved to be taking action in being prepared for severe storms. This was 19 times greater than the one-size-fits-all approach.